Kweichow Moutai in the world

The world’s oldest known liquor, the Chinese grain baijiu Moutai is China’s national treasure, a 53% alcohol drink that is as complex as it is pure, with over 150 tasting notes in 1 single glass !

No wonder this ‘firewater’ is conquering the world at steady pace.

A world class liquor company

Since April 2017 Kweichow Moutai is the world’s most valuable liquor firm, surpassing Diageo (DEO) the owner of Johnnie Walker, with a market capitalization of $71.5 billion vs Diageo’s $71.1 billion.

The group is seeking new consumers outside of China as in 2016, 95% of its sales were within China.

Traditionally the Chinese Moutai drinkers are high class elite, diplomats & businessmen but thanks to a boosting economy, the spirit found widespread popularity among China’s middle class and is also reaching a ‘younger’ group of urban professionals buying this liquor for social events & family dinners.